Congratulations to former NFLer Colin Kaepernick. He’s signed a new deal with Nike as they are releasing his new signature shoe and apparel line. The company is also making substantial contributions and donations to Colin’s Know Your Rights foundation.
According to TMZ Sports, Kaepernick had a preexisting deal with Nike but his team renegotiated it to the point where it’s basically a new deal. It means Kaep will become the face of the “Just Do It” 30th anniversary campaign and it’ll pay the NFL banned QB new money.
Colin Kaepernick posted on his instagram and twitter the new ad that reads: “Believe in something. Even if it means sacrificing everything. Just do it.”
This is a very interesting and risky move for Nike in light of the fact that the company also has deals with several NFL teams. With Kaepernick’s collusion case getting the green light to move forward it puts the sport’s apparel giant in a risky position. However, Nike obviously feels it’s worth it to align its interest with someone a lot of folks feel is a warrior for social justice.