PBR: Pendleton Whisky Velocity Tour
For the seventh time in organization’s history, and sixth consecutive season, PBR’s (Professional Bull Riders) Pendleton Whisky Velocity Tour will buck into Memphis, Tennessee, returning to FedExForum on February 15, 2025, with PBR Memphis.
For one night only, some of the best bull riders in the world will battle the sport’s rankest bovine athletes in the ultimate showdown of man vs. beast in one of the most exciting and unpredictable live sporting events to witness.
PBR’s return to Memphis comes on the spurs of one of the organization’s most dynamic individual seasons in 2024 as the Velocity Tour held 30 regular-season events across four months, including 12 weekends with two events held simultaneously. Welcoming more than 356,000 fans throughout the season, the Velocity Tour hosted 20 sold out event days, marking its most successful season in attendance since its inception in 2015.